Focusing Knowledge

This article discusses the practical aspects of running a successful website, and the ongoing tasks associated with maintaining a good competitive position in the search engines over time. Read the rest of this entry »

This article is about how to choose key words and phrases in your web copy to target more effectively visitors to your site who are likely to buy your product. Read the rest of this entry »

In our last article in this series, ‘Effective Web Marketing: Common Sense SEO Understanding Search Engine Boundaries‘, we discussed the working of search engines and how they go about doing their job – matching a users request with a list of appropriate responses in the form of web pages.  This article is about how to make your website coexist with that paradigm, and how to effectively compete with the thousands of other sites which offer the same product you do. Read the rest of this entry »

In a large sense, search engines are the gatekeepers of the web.  Unless you can learn their rules, you will not be attracting too many people to your website or blog.  Read the rest of this entry »

Most of the time, companies will develop their websites, and achieve something that looks attractive, and then pay attention to the real business and reason for their developing a web presence in the first place: marketing their product and employing effective SEO techniques.  That’s because web development is an easy sell.  Read the rest of this entry »

A few days ago, a new follower of mine on Twitter send me a private direct message, asking me to take a look at his new website.  Figuring that he might be spamming me, but allowing for the possibility that he was really asking me for my opinion, I messaged him privately asking if he REALLY wanted my opinion.  He replied that he did.  And inasmuch as web development, marketing, and SEO are significant portions of out business, I agreed to take a look. Read the rest of this entry »