Jul

16th

Effective Web Marketing: Common Sense SEO: Metatags

Website Development


Meta tags are road signs for search engines that are found at the beginning of each well-formed HTML page on your site.  They are not visible to the user on the page because they are buried in the HTML code, and are of value to the search robots, and therefore of critical interest to those in charge of marketing the site.  It is the meta tags which guide the search engines to what the developer of the site thinks is important on that page. Read the rest of this entry »

Jul

9th

Effective Web Marketing: Common Sense SEO Developing Realistic Expectations

Website Development


This article discusses the practical aspects of running a successful website, and the ongoing tasks associated with maintaining a good competitive position in the search engines over time. Read the rest of this entry »

Jun

7th

Effective Web Marketing: Common Sense SEO Understanding Search Engine Boundaries

Website Development


In a large sense, search engines are the gatekeepers of the web.  Unless you can learn their rules, you will not be attracting too many people to your website or blog.  Read the rest of this entry »

Jun

4th

Effective Web Marketing: Common Sense SEO Start with a Plan

Uncategorized | Website Development


Most of the time, companies will develop their websites, and achieve something that looks attractive, and then pay attention to the real business and reason for their developing a web presence in the first place: marketing their product and employing effective SEO techniques.  That’s because web development is an easy sell.  Read the rest of this entry »