Web Design and Development
Most web design and development companies have their own philosophy on how to build websites. One website designer might compete on price, and tend to produce a web design much like a cookie cutter makes cookies. Another web designer might produce beautiful graphics work, but ignore search engine optimization. The artful delivery of information through the web requires the integration of many different skills.
Successful webmasters need to have strengths in all of those skills to create a website that really works. That's why we offer a complete line-up of web creation talent for our clients:
At Paladin, we know that professional web design and development requires that attention has to be paid to all of the facets involved in presenting the message. The most important of these is the effective targeting of both the message and the consumers of that message. This is accomplished by doing research: analyzing which phrases will resonate with likely customers, quantifying the performance of those phrases with search engines, and analyzing other websites' use of those phrases. It's not important how many people see your website. It's important how many of the right people see it!
Once the message and consumer have been targeted effectively , the message needs to be honed and refined to produce a high-impact impression, which will be memorable and useful to that consumer. Most often this is accomplished through professional quality graphics design, and concise meaningful textual messages. In some cases, it is effective to reinforce the standard graphics and text with multimedia or sound, depending on bandwidth capability of the intended audience.
There is a parallel correspondence between Internet and Intranet/Extranet applications. The success of a web product depends on the delivery of simultaneous excellence in each and every piece of the project.
Here are a few articles we have written about website design, which outline some of our philosophy for developing successful websites.
Web Design Companies Database Development
Web Site Services
Web Design Secrets 1
Web Page Design Secrets 2
Web Site Design Secrets 3
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